A Thanksgiving Note from Laura Beohner, CEO, & Zach McInnis, COO

To all Friends & Supporters of The Healing Rose,

As Thanksgiving arrives, we want to say thank you. Building a small business that centers care, calm, and craft is a daily joy, and every step forward has been possible because of the people who choose us.

• To our customers, thank you for inviting our products into your homes and your routines. Your notes, phone calls, live chats, and stories remind us why we do this work.
• To our wholesale partners, thank you for trusting our quality and for helping us reach more people.
• To our local neighbors and collaborators, thank you for the support, the conversation, and the chance to learn together.
• And to our team, thank you for your hard work, your amazing attitudes, and the kindness you bring to everything we make.

This year at a glance

A few things from the past year that made us proud:

1. We grew our wholesale family and welcomed new retailers and studios who now carry The Healing Rose, including over 40 new dispensaries. Currently we have over 250 wholesale partners, including over 150 dispensaries across 5 states.
2. We launched several new products including stronger Salves, our Vanilla Mint Salve and Soothe CBC Oil…inspired by everyday ritual, shaped by the feedback you gave us.
3. We showed up locally with close to 70 pop-ups, events, and in-store demos, sharing product education and meaningful conversations, while creating powerful connections.
4. We moved further toward more sustainable packaging and more responsible sourcing.
5. We invested in our team, adding new roles in product development and customer care, and building small rituals that support wellbeing and creativity.
6. We reached thousands of new households directly and heard even more stories about how small rituals help people pause and breathe.
7.  We grew our total reviews to over 1,000 5 star reviews total across all platforms.

A small note about our new Soothe CBC Oil

This fall we launched Soothe Oil, a gentle blend designed to calm the senses and support rest. It combines thoughtful botanicals with a light, quickly absorbed base so it feels soothing rather than heavy. Use it at the end of the day, after a warm shower, or before you settle in for sleep. We made it for the moments when you need to come back to yourself.

View Our New Soothe CBC Oil 

Thanksgiving and wellness

For us, Thanksgiving is a practice rather than a single event. It reminds us that wellness is not a list to complete. It is a habit of attention, the small acts that pull us into presence. Try this simple ritual this year. Before the first bite, invite everyone at the table to name one small thing they are grateful for from the past week. Keep it brief. Let the naming become a signal that moves attention from worry into the present moment. Repeat that practice on any random day, and you will see how quickly gratitude reshapes a day.

Wellness also includes permission. Give yourself permission to rest, to decline a conversation that drains you, and to let the dishes sit for a little longer. If holidays are heavy, try a five minute grounding practice. Sit comfortably, place a hand over your heart, breathe in for five counts and out for five counts, and notice one thing that feels enough right now. That small practice can be a reset.

With gratitude

We are grateful for everyone who has walked with us this year. We look forward to the work ahead, to  bringing new products to our customers, and to further supporting our local partnerships that make this work so meaningful to us and our team.

Warmly,

Laura Beohner, CEO
Zach McInnis, COO
The Healing Rose